We are a boutique cake business in Birmingham, Alabama, known for our “naked” cakes and various other delicious products! We add a fun and playful spin to the traditional style of cakes. Our cake style is known for beautifully exposed edges and colorful contrasting layers of delicious fillings. Flavors on our menu often hit on nostalgic and comforting combinations from childhood memories and growing up - yet taking it up several notches! Each cake is thoughtfully filled with rich components that hopefully change people’s ideas of what a cake could ever be! We hope to give people the best cake they have ever had - hoping to bring joy to both the faces around the table and to one’s taste buds!

OUR STORY

While studying at Samford University, Mallory (Webb) Mason, worked as a barista at a local cafe in Birmingham, Urban Standard. Mallory discovered baking as a hobby at home while in college, and found it to be a great source of joy and personal therapy. After working at Urban Standard a couple years, she began to help with the baking process and eventually took over the head baker’s position. Trained by her predecessor, Mallory learned many of the tricks and trades taught in culinary school. She went on to teach herself more about the art of baking and pastries while working at the cafe.

At one point during that process, Mallory decided to focus in on the art of cakes. After being gifted the cookbook “Momofuku Milk Bar,” Mallory felt a surge of inspiration with a certain style of cake. Her love for baking cakes began to grow. During her time at Urban Standard, Mallory decided to experiment with her own version of the trending “naked” cake. People went nuts over this fresh, new way to satisfy their sweet tooth. In 2016, she sold her very first cake to a dear friend from church. The red velvet beauty drew the attention of her congregation. From here, her audience began to double. Mallory began an Instagram to keep up with her audience and promote her artistry, using the social media platform as a portfolio of her creations. The Instagram was named, daughtersbaking, inspired by her relationship with God, and because “daughterscakes” was already taken.

As the word got out about Mallory’s creations, work got harder for her to balance. She worked many long days trying to make her vision for these cakes succeed. Mallory felt the call to make her side gig a full-time job. She quit working at the cafe after six years and rented a kitchen space from a business in town. As her business grew, so did her dreams for it - including the dream of doing wedding cakes. The Barn at Shady Lane was where she set-up her first wedding cake. Her dream of creating wedding cakes finally came to fruition, and this area of the business has since exploded.

A year later, Mallory had outgrown the kitchen space she was renting and decided to move into a commercial space in West Homewood. Formerly known as Yellow Bicycle Catering, this space provided the room she needed to hire a team. With a lot of learning, Daughters Baking began to grow into what it is today. Daughters Baking now has a fully staffed team, and specializes in cakes for all types of events and purposes - birthdays, weddings, special events, wholesale restaurant clients, and more.

In July of 2021, Mallory fulfilled another dream for the company. The first Daughters Baking storefront opened in Mountain Brook Village for walk-in orders, pick-up orders, wedding consultations, and other events. After searching for a year and a half, Mallory finally felt the peace she was longing for in the heart of Mountain Brook. In the future, Daughters hopes to expand to several more locations and to grow their wholesale, wedding, and standard order clientele - while also making a positive difference in each community (or table) they are a part of.

In 2022, Daughters Baking took on an additional minority owner in the company, Tommy Mayfield. Mallory was introduced to Tommy by her husband, Will Mason, and a friendship quickly formed based on their shared interests surrounding business. Tommy Mayfield is the founder of Wyndy, a mobile app that makes it easy to find, book, and pay vetted, background-checked college sitters. Tommy's investment, experience, and shared belief in our mission continues to help Daughters Baking grow and thrive.

Wyndy connects families with fully vetted, background-checked sitters through an easy-to-use app. All Wyndy sitters have 1+ years of prior paid childcare experience, have passed a rigorous background check, and provide top-notch care for your children.

Daughters Baking customers can get $5 off their first job with Wyndy by clicking the button below!

Wyndy members also receive a 5% discount for all online pre-orders!

create a wyndy account here to receive special offers

____________________

Our Mission and Culture

Our mission here at Daughters is to create a contagious culture of joy and beauty starting with serving people the best cake they have ever had. Through the years, we have commonly heard the phrase, “This is the best cake we’ve ever had!” In hearing this, we began to make it a goal for our team to harbor and serve joy, positivity, kindness, and of course, beautiful cakes to our customers. We recognize that our cakes will be part of joyful moments as well as moments that could need more joy. We hope to bring joy and beauty to any table with a Daughters cake.

Alongside this mission, we also strive to one day play a significant role in helping those in need. The issues involving hunger internationally have been present for a long time, and are also on the rise now more than ever internationally. We hope to be able to impact hunger issues across the world, and to help find solutions for those who are in need. As we continue to build this business, we hope to get to a place where we can truly make a positive impact in this area.

Thank you for supporting Daughters Baking, and for coming alongside us as we build the foundation of this business. We are so grateful for every customer along the way. We truly are nothing without our customer base! Thank you for hearing our heart and passion, and come by and see us at our new storefront soon!